Graphic identity for Roobertin Herkku Candy Shop was designed in 2013. The key element of the identity is a recognisable apple mark drawn with ink. Also simple typography, colour palette of fresh pine green and deep red were chosen and a few playful patterns for various use were designed for the project. The main concept was clarified. Two Roobertin Herkku stores are located in Viiskulma and Eerikinkatu, Helsinki. Roobertin Herkku takes part in events and has also pop-up stores.